Orange & UEFA get social with the launch of the only Official UEFA EURO 2012tm mobile application with Orange

With just almost one month until the kick off of UEFA EURO 2012tm, Orange and UEFA have teamed up to unveil the Official UEFA EURO 2012™ mobile app – the definitive source of information on Europe’s top football tournament.

Available on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java – the free app provides up-to-date news on the teams and tournament, video interviews and premium paid for highlights, statistics, and personalised push notifications allowing fans to get the latest on their favourite teams. For the first time, fans will also be able to share content from a EURO app via Facebook and Twitter to share tournament news and updates with friends and family.

“Our goal is to create digital experiences that connect our customers around their passions – and EURO 2012tm is the football event that supporters will be most passionate about this year ,” said Séverine Legrix de la Salle, vice president of brand at Orange. “By adding social and geolocation functionality to a EURO app for the first time, we are helping football fans across Europe to get the most out of EURO 2012tm whether at home or at the tournament.”

In addition to getting all of the latest news, the app will help fans prepare for UEFA EURO 2012tm like never before with features like the mobile fan kit, including “Photo Fun” which lets users digitally apply face paint to a photo and share it with friends, as well as geolocation functionality and augmented reality maps to find their friends and the best places to watch UEFA EURO 2012tm matches at home or abroad.

«We are happy to give our Armenian customers the same possibilities as to those of other 10 European countries. This is a fantastic opportunity for our customers to become part of this pan-European football holiday, feel the emotions and atmosphere that will unite all funs throughout Europe during the games and before it, use the exclusive possibilities given by their smartphone and their operator », said Aram Mkrtchyan, Orange Armenia Marketing Director.

Fans visiting Poland and Ukraine can also use the built-in travel information to learn more about the cities they’re visiting, information about the stadiums, get travel information, and find the official UEFA Fan Zones in Poland, where fans can visit the Orange area to charge their phones, play interactive games, and relax with their friends.

The app is available today in all major application stores for fans in Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia. UEFA and Orange will be releasing an update to the official app closer to the tournament to add some of the advanced features like friend and venue finder, fan kit, and premium video highlights.

Orange is a proud sponsor of UEFA EURO 2012™ and is helping to connect its customers to the tournament through exciting digital experiences including the Orange Supporters’ Cup (www.supporterscup.orange.com), the official UEFA EURO 2012tm mobile app, and a wide variety of competitions and promotions across Europe.

Orange is also helping to make UEFA EURO 2012™ possible by acting as the exclusive telecommunications partner in Poland – providing everything from IT solutions at the stadium, to the networks and technology services which are part of UEFA’s solution to its Broadcaster Partners who will distribute the tournament around the world.

Orange has deep expertise in developing and distributing multimedia applications, including apps for leading sporting events including the Tour de France and Roland Garros. Orange has a portfolio of over 80 applications across 15 countries, with a combined total of over 25 million downloads. The aim of Orange’s application marketing team is to help Orange customers to get the most out of their technology in a complex application ecosystem.